Online Ad Spending Predicted To Soar 35% Internationally
Publicado por alexj em Segunda-feira, 28 Agosto, 2006
ONLINE AD SPENDING WILL CLIMB to $11.6 billion internationally this year–marking a growth rate of 35 percent, predicted Merrill Lynch in a new report Thursday.
Previously, the brokerage house had forecast 33 percent growth for the year. For 2007, the international online ad spend is projected to climb to $14.5 billion, marking 24 percent growth; the prior estimate called for 25 percent growth.
By country, Merrill Lynch predicts that China will show the highest growth in online ad spending this year–50 percent. The United Kingdom comes in second (46.4 percent), followed by France (45 percent), Australia (42.6 percent), South Korea (30.5 percent) and Japan (30 percent).
