Forecast Zenith
Publicado por alexj em Terça-feira, 3 Julho, 2007
Global advertising expenditure by medium
US$ million, current prices Currency conversion at 2006 average rates.
|
|
2005 |
2006 |
2007 |
2008 |
2009 |
|
Newspapers |
120,367 |
125,043 |
127,916 |
131,369 |
135,011 |
|
Magazines |
52,722 |
54,616 |
56,397 |
58,618 |
61,152 |
|
Television |
151,191 |
161,389 |
168,988 |
180,318 |
188,759 |
|
Radio |
34,225 |
35,225 |
36,283 |
37,461 |
39,064 |
|
Cinema |
1,717 |
1,794 |
1,908 |
2,096 |
2,320 |
|
Outdoor |
21,944 |
23,948 |
25,685 |
27,615 |
29,718 |
|
Internet |
19,419 |
26,031 |
33,465 |
41,197 |
47,436 |
|
Total * |
401,585 |
428,047 |
450,642 |
478,673 |
503,460 |
Source: ZenithOptimedia
* The totals here are lower than the totals in the ‘Advertising expenditure by region’ table above, since that table includes total adspend figures for a few countries for which spend is not itemised by medium
Share of total adspend by medium 2005-2009 (%)
|
|
2005 |
2006 |
2007 |
2008 |
2009 |
|
Newspapers |
30.0 |
29.2 |
28.4 |
27.4 |
26.8 |
|
Magazines |
13.1 |
12.8 |
12.5 |
12.2 |
12.1 |
|
Television |
37.6 |
37.7 |
37.5 |
37.7 |
37.5 |
|
Radio |
8.5 |
8.2 |
8.1 |
7.8 |
7.8 |
|
Cinema |
0.4 |
0.4 |
0.4 |
0.4 |
0.5 |
|
Outdoor |
5.5 |
5.6 |
5.7 |
5.8 |
5.9 |
|
Internet |
4.8 |
6.1 |
7.4 |
8.6 |
9.4 |
